Welcome to HSP Namibia
A visionary and pioneer in Namibia, its diamond cutting and polishing factory was one of the first of its kind, focused to mutually beneficiate both investor and host country.
Established in 2001 when no industry or local supply yet existed, HSP assisted Namibia to map ‘beneficiation’ through diamond cutting and polishing. The joint hard work, persistence and commitment provided the groundwork for what is today a young but flourishing industry, with over eleven factories established, processing world class Namibian diamonds.
HSP has thrived through its partnerships in Namibia, cultivating win-win relationships.
Working closely with all stakeholders in the diamond pipeline, HSP developed an efficient operation capable to meet and tackle most challenges. Adopting government’s motto “we build on diamonds,” HSP has strived to maximize the ‘beneficiation’ of Namibian diamonds for the Namibian people.
Cutting & Polishing
Diamond cutting and polishing requires skilled artisans who master both the art and the tools that allow them to complete their perfect masterpieces. Â Teamwork is the encompassing asset that allows for the most efficient and viable production to deliver top quality ‘triple-excellent’ make polished diamonds.
HSP uses the latest and most advanced technologies to help accomplish this task.
HSP is located in the Northern Industrial Area of Windhoek, conveniently near to the center of town and to the residential area of its workforce.
It occupies a 1000sq/m facility, safeguarded by high fenced and electrified walls, under 24hr surveillance. It is registered as a ‘Diamond Area’ as per the 1999 Diamond Act of Namibia, and therefore has strict rules and regulations as per the Act.
It operates an open plan space that encourages greater cohesion in the production flow between the various sections and promotes the teamwork that guarantees the most efficient production line.
It houses the best technologies available in the industry to make HSP globally competitive, and as such has become a center of awareness for the public.
HSP continues to invest heavily in technology, always the first to adopt the latest technology in Namibia. HSP uses the full line of Sarin Technologies’ planning, marking and Quazer laser-sawing systems to process its rough diamonds to ‘triple-excellent’ polished make.
HSP’s complete production is processed through the Sarin Galaxy system to optimize value extraction at the planning stage. With this technology, the rough diamond is accurately mapped both inside for inclusions and outside for shape and damages caused by nature. This allows for immediate estimation of polished outcome before any work is done on the rough. Every stage can then accurately be tracked and measured as per initial projected outcome through Sarin’s integrated systems.
The Fantasy system is used for tracking stock, production rate, performance of staff and general security. It also manages stock for trading purposes, allowing quick response to client’s requests.
HSP’s production workforce is 100% Namibian.
Axel Bochert, the factory manager, remains as HSP’s master cutter and polisher, with nearly 25 years of experience at HSP
Thomas Schrakamp is the general manager of the company, with over 20 years of experience at HSP
Products & Services
HSP‘s Namibian branding strategy is designed to fully maximize the potential of its unique Namibian sourced rough diamonds. HSP has developed the most comprehensive and recognized Namibian diamond brand with proprietary products. This allows for a range of comprehensive yet exclusive product propositions.
Its services and marketing initiatives have resulted in close working relationships with Namibian jewellers, and have helped them to significantly increase their annual sales of polished diamonds in Namibia to both visitors and local consumers.
With its successful branding scheme, HSP has successfully increased consumer confidence and demand in Namibia.
HSP Products
HSP processes rough diamonds from various De Beers owned mines, including Botswana, South Africa, Namibia and Canada.
The Namibian Sun®
Inspired by the Namibian national flag, it is 100% Naturally Namibian – from diamond source, labor, design to finished polished diamond. Recognized to have greater brilliance than the classic brilliant, the Namibian Sun® enjoys popularity amongst both Namibian consumers and visitors alike for being a truly unique, 100% Namibian and only available in Namibia. It is the most recognized diamond brand in Namibia. Read more…
Classic Brilliant
HSP produces classic brilliant cut diamonds branded with ‘Cut in Namibia’, to distinguish them as ethically responsible products. Most HSP diamonds are cut to triple-excellent standard, to meet the global standard for top cut quality diamonds.
Free-Style Cut
HSP offers a free-style cut to optimize value for rough diamonds that are unique in their natural shape and are of Namibian origin. These are popular amongst jewelers who desire to distinguish themselves from the traditional market, where they can offer absolutely unique pieces to their clients.
HSP Services
Services are the support tools jewellers require to best serve their customers. They are the key a fully satisfied end-user.
Dedicated sales & support team – Our team provides access to HSP’s larger stock guarantees immediate same day response to maximize sale opportunities. They also share information on markets, consumer trends and other relevant information.
Seminars – Information is key in securing consumer confidence. HSP seminars to jewellery companies and their staff are designed to give the necessary background on both the diamond pipeline and international trends.
Marketing Campaigns – In cooperation with NDTC and Namibian jewelers, HSP engages in diamond marketing, with the objective of developing currently untapped occasions in Namibia, like Valentine. Today, the HSP brand is the only recognized polished diamond brand in Namibia.
Weekly News Feed – Being informed and up to date to a crucial advantage. HSP circulates a weekly update of market news, developments, price changes as well as advisories to its customers so they remain fully informed.
Supplier of Choice – As an NDTC Sightholder, HSP clients and consumers are guaranteed that they are in partnership with a leading global ‘diamantaire’, running its business under strict Best Practice Principles, assuring the highest ethical and CSR practices.
HSP Branding
HSP’s success lies in its source-based branding initiative associated with the world’s highest quality diamonds.
HSP’s Namibian branding strategy is in two grades: 1. ‘Cut in Namibia;’ and 2. complimented by ‘source-branding’. Grade 1 is applicable to all HSP diamonds, since all manufacturing processes are done in-house by Namibians. Grade 2 is restricted to supply of Namibian rough origin and is distinguished by its proprietary Namibian Sun® cut.
‘Cut in Namibia’ label is the consumer’s guarantee that both the diamonds and workmanship is of premium quality and under the highest principles of corporate governance.
‘Source-branding’ concept is unique in creating a purely Namibian diamond product, achieved by strictly using Namibian raw materials, skills, workforce, concepts, designs, etc… which can be thoroughly tracked. End-consumers can trace the origin and history of their jewellery piece.
HSP’s Namibian branding assets include its proprietary: the Namibian Sun® cut, the HSP Diamond Certificate, the HSP Diamond Seal, and the HSP trademark.
HSP and ‘beneficiation’
HSP is a driving force in every aspect of ‘beneficiation’. A true believer in the potential of direct supply and mutual beneficiation, it has engaged from its inception in bringing to Namibia all key elements for a successful ‘beneficiation’ operation. HSP boasts of a significant foreign investment, local equity through a joint venture with Namibian partners, employs over 70 Namibians who manage and operate the complete production line, using the most advanced technologies available and producing top quality diamonds to compete globally and supply locally to Namibian jewellers to further add value.
This model has been reinforced by HSP’s Namibian branding strategy. To consolidate the HSP brand, the Namibian diamond proposition comes packaged with:
- Proprietary cut, the Namibian Sun®
- HSP Tamper Proof Diamond Seal
- HSP Diamond Certificate
- Namibian trademark: “a token of eternal passion,”
- POS materials
- “Supplier of Choice” and “Naturally Namibian” affiliations with De Beers and Team Namibia respectively.
Our partnerships with Namibian jewelers ensure that HSP branded diamonds are delivered within a complete Namibian proposition – Namibian diamond jewellery. HSP has become the leading diamond brand in Namibia, available in most Namibian jewellers.
Taking ‘beneficiation’ beyond its borders, HSP has focused on public awareness and provides factory tours and seminars. CNN’s Eye on Namibia
The Government of Namibia further benefits from HSP’s ‘beneficiation’ activities as polished diamonds sold in Namibia benefit state coffers in the form of VAT.
HSP’s Managing Director, Burhan Seber, has taken a leading role in promoting Namibian diamonds and championing its interests globally. He is the Chairperson of the Diamond Manufacturers’ Association of Namibia (DIAMAN), sits on the Diamond Board of Namibia and on the board of the International Diamond Manufacturers’ Association (IDMA).
Our Founders
HSP is a joint venture between Namibian partners and diamantaire Burhan Seber. Recognized as visionaries and pioneers in Namibia, the four partners answered the call of government to help ‘beneficiate’ Namibian diamonds globally, both by creating a cutting and polishing industry and
making Namibian diamonds a globally recognized brand.
BURHAN SEBER
Born in Istanbul in 1974, Burhan is a second generation member of a well reputed Turkish family business. Jewelry manufacturers, wholesalers and retailers by origin, Burhan played an important role in continuing the family’s expansion through the value chain of the diamond industry pipeline, by establishing it firmly in Africa.
Burhan graduated with a BA in International Relations from Emory University in Atlanta. His training in the diamond industry has included all facets of the trade, both in rough and polished, from trading to manufacturing.
In 2001, he was amongst the first handful of diamantaires to embrace the vision of producer countries becoming the future source of competitive rough supply. In pursuit of that vision, Burhan established HSP in Windhoek, Namibia – one of the first diamond cutting and polishing factories in the country. HSP has since pioneered the active promotion of ‘beneficiation’ in Namibia.
Burhan set up and operated rough buying offices in Brazzaville, Point Noire (Rep. Congo) and Kinshasa (DRC) consecutively, while maintaining HSP’s operations in Namibia.
In 2007, under Burhan’s leadership, HSP became one of the first Namibian Diamond Trading Company (NDTC) Sightholders. HSP has become an integral part of a now Turkish/Namibian diamond and jewelry enterprise.
In 2008, a founding-member of DIAMAN, Burhan was elected Chairperson of the association set up to represent the Namibian diamond cutting and polishing industry. DIAMAN’s mission is to serve the common interests of its members and to maximize ‘beneficiation’ in Namibia. He represented DIAMAN internationally through its membership in the International Diamond Manufacturers’ Association (IDMA).
In 2013, Burhan was appointed Honorable Consul-Designate to represent the Republic of Turkey in the Erongo Region of Namibia, an office he still holds to this date.
In 2013, he was appointed to the Namibian Diamond Board, to advise the Minister on industry affairs, for a four-year term.
Burhan resigned from his roles as Chairperson of DIAMAN and the Diamon Board when he decided to put greater focus on his family life, moving and commuting from Cape Town to Windhoek as of 2014.
Burhan currently lives between Cascais Portugal and Windhoek, remotely managing the HSP business.
ABOUT US
HSP is a Namibian diamond cutting and polishing factory. A Turkish/Namibian joint venture, HSP became an NDTC Sightholder in 2007 when NDTC was created.
In its heydays, the HSP family was over 100 strong, with 95% previously disadvantaged Namibians, and of which 60% were female. HSP boasted of a highly skilled Namibian workforce benefiting from years of experience. The production was fully under Namibian management and workforce.
Today, HSP has significantly downscaled its activities in Namibia given the current economic environment and headwinds that face the industry.
HSP uses the latest and most advanced technology, including the Sarin Galaxy, in manufacturing its high-value and high-quality rough diamonds. The polished diamonds are either sold locally or exported to Antwerp for global distribution.
HSP has since its inception taken ‘beneficiation’ in Namibia to its core, above and beyond diamond cutting and polishing. HSP has developed a thorough Namibian branding strategy and heavily supports Namibian jewellers in the diamond jewellery trade. It is a leading supplier of polished diamonds in Namibia and has established key partnerships with the Namibian jewellery industry through its local branding strategies. Consumers can find certified HSP branded polished diamonds in most Namibian jewellery stores.
Our Mission
To create value and make a difference! To ‘beneficiate’!
Our Vision
To make HSP a globally competitive Namibian diamond cutting & polishing factory through sustainable growth, and ensuring maximum ‘beneficiation’ for Namibian diamonds through foreign investment, job creation, skill transfer, value addition and branding while living up to our corporate social responsibilities.
- Partners: Work closely with our suppliers and our clients to maximize competitive advantage and value addition;
- People: Develop a skilled working environment promoting teamwork and encouraging people to reach their full potential;
- Productivity: Use the best technology to compliment a highly skilled workforce to deliver a high-quality and efficient manufacturing process;
- Products: Continue to develop and create exclusive products and personalized services;
- Profit: Focus on long term sustainability to maximize returns by remaining highly versatile; and
- Planet: Provide opportunities for the most disadvantaged, unskilled and unemployed, while doing our share to promote local community and environment.
Our Values
Commitment: Pursue our vision vigorously, not allowing impediments to discourage us, but rather engage us further, while honoring our obligations;
- Accountability: Ensure the highest level of consumer confidence in diamonds by applying the Best Practice Principles and live up to our status of Supplier of Choice with a guarantee of the highest standard of corporate governance;
- Passion: Be committed to result driven ‘beneficiation’ and value addition in Namibia;
- Partnerships: Work with stakeholders to achieve our common goals, by listening to their needs;
- Integrity: Support our products with our partners;
- Quality: Ensure world-class products; and
- Leadership: Be constructively discontent and focus on consolidation and innovation while remaining responsive to change ahead of the competition.